About Us


The Catch 22!

 Most Startup CEO’s rarely come from sales backgrounds yet their company’s success and its ultimate valuation depends on revenue growth and their achievements in sales. Founders require the battle-hardened skills of an experienced Sales Leader to help them win new business and grow revenue, however these highly paid executives are very expensive to hire and for a small company it can be tough to justify until your sales numbers start to increase. It’s a Catch 22!

Yet without this leadership and available knowledge a great deal of time and money can be wasted making rookie mistakes, missing huge opportunities and steering the sales efforts in the wrong direction. When a VP of Sales is eventually hired or more commonly when the CEO promotes the top sales person to lead the sales team, a high percentage of them simply don’t work out. At best this can delay a potential M&A event and reduce the valuation price. At worst, it can spell disaster and the firm can miss their exit window, or even fail completely.

That’s why the Outsourced Sales Leadership model offered by G2G Consulting provides a flexible and scalable solution to quickly identify your sales challenges, devise a plan to improve and then help you execute, all at a fraction of the cost of hiring a full-time sales leader. Partnering with G2G Consulting will provide you with the expertise your firm needs to transform your sales organization to increase revenue to find a favorable exit, but without the financial burden of committing to permanent headcount until you are ready to do so.

If you can’t afford to hire a Head of Sales just yet, have promoted somebody from within but are not seeing the desired results or perhaps feel that your current sales team really needs a turnaround, then you should consider calling G2G Consulting. 


Gary Gilchrist - Managing Director


Gary works exclusively with CEOs, private equity firms and key  executives to define the capabilities and strategies required for organizational readiness to grow sales revenues by 2-3x and identify key targets for growth. He is an expert at enhancing the sales infrastructure and strategies needed to institutionalize sales processes that form the DNA needed to bring start-up companies over the finish line. As a hands-on executive he has a unique combination of strategic sales management and tactical execution, ideally suited for an organization with aggressive growth goals and sales turnaround.

Over the course of his career, he’s successfully helped multiple startups transform their sales organizations by putting the operational best practices in place leading them to a merger or acquisition by Fortune 1000 companies. Gary has managed Sales Teams and Business Development for various organizations across his career including software and data companies such as Experian, Dunn & Bradstreet, West Corporation, and On24. He brings proven methodologies for sales leadership, demand generation, organic and business development, new product launches, account growth, compensation and incentive planning and a host of other best practices. His work is defined by the goals of his clients with the aim of taking them from Good 2 Great. (G2G!)

Gary is a sought-after coach and mentor with experience across the variety of sales disciplines and strategies needed to achieve success in the services, software and technology industries. 

Sheri Gilchrist - Managing Partner


 Sheri is a data-driven executive business leader recognized for building and transforming the marketing organization for major financial services brands. She works with high growth companies in pursuit of transforming their business by modernizing marketing and operations to create a high performing organization, change the trajectory of the customer experience, re-position the brand narrative, launch new products, help sales sell and deliver revenue. She was formerly the global chief marketing officer at PGIM Investments, a top 10 investment management firm with over $1.6BT in assets under management. She has managed global brand strategies and marketing programs for a range of leading financial institution. She has expertise in the full suite of marketing, data, and digital operations disciplines. As an influencer and collaborator, she believes success is built on relationships, performance, clarity and trust, working in close partnership with C-level Sales, Technology, Operations & Product teams connecting the dots across the customer experience in order to achieve desired outcomes. She is also a long-time supporter of financial literacy and has provided counsel to the Social Security Administration and the National Bureau of Economic Research to foster greater understanding of financial management and retirement planing among individual investors. Recognized for her innovation, Sheri has held progressive leadership roles with leading brands including BNY Mellon, Eaton Vance, Citibank and American Express. Sheri has been featured in Barron's, Bloomberg, Forbes, Ignites, Financial Times & FundFire.